Branded
Residences, a booming trend in real estate, stand out as an anti-crisis
solution in today's housing market context. These residences, which
offer a turnkey luxurious living experience under the auspices of
prestigious brands, are experiencing significant growth despite global
economic challenges.
Historically
concentrated in North America, they have expanded worldwide, with
exceptional projects in Europe such as the Mandarin Oriental Residences
in Barcelona and the Amanzoe villas in Greece. With nearly 690 completed
projects by mid-2023 and over 600 underway, the sector's growth
continues, supported by key markets like the United States, the United
Kingdom, Saudi Arabia, and other sought-after destinations for second
homes.
Branded
Residences attract affluent buyers drawn to simplified management and
high-end services. This model, combining the exclusivity of a renowned
brand with a luxurious lifestyle, continues to gain popularity and
promises to remain an essential real estate asset class.